In the U.S., business owners spend more than 0 billion annually on digital marketing services, and this includes services such as email marketing, web development, and video production. However, the most significant percentage of the cash is spent on Search Engine Optimization (SEO). The primary role of SEO is to ensure that your website will appear among the first results that appear every time will make a search for information on the internet. Here are some reasons why a business owner will need to consider outsourcing SEO to freelancers and agencies that specialize in providing these services.
SEO is a complex process. The idea of SEO is to enhance the rank of your website and ensure that it appears on top of the search results, but the process of getting your page there is not easy. It will take a lot of research as well as deep understanding to learn how the Google algorithms function. Google’s search algorithms process your words in the search box, location and the relevance to the search to identify the information to provide. The Google algorithm changes from time to time. In 2018 only, the service reported 3,234 updates, and this means that one will struggle to keep up with the ever-changing algorithms.
Hiring an in-house SEO team will be a costly option for most businesses, considering that the average salary of an SEO manager is ,712. Most companies will require more than one staff, and the business might have to part with more than a quarter of a million dollars every year as salary to SEO staff. On the other hand, one can outsource SEO experts on a contract or project basis for ,000-,000.
If you are not an expert, it is also desirable to outsource SEO. When you or your staff are not SEO experts, there is a need to hire an SEO company to take charge of the SEO campaigns.
One will need a variety of tools to run any business, from machinery to software programs. It is the same case with SEO, but the required tools are costly. Do not spend some hundreds of thousands of dollars for software systems and marketing automation programs while you can outsource SEO to experts who already have the tools.
When you outsource SEO to a full-service digital marketing agency, you will benefit from the services of experts that can offer more than just SEO. While you will primarily hire the experts for SEO, you might also utilize their services for other marketing needs in future. With the help of an agency, you can find out more about video production and email marketing when you are ready for launch.