In 2016, self-storage companies in the U.S. paid around $3.50 billion as property taxes. In the U.S. self-storage facilities exceed the number of McDonald’s. Any business owner in the self-storage business already knows their market. Storage units alone will not bring success to the storage business. You need to market your business, leverage your networks and boost your online presence. Keep reading to know the marketing 101 for the business start-up of self-storage, read more.
You need a physical location which is vital for your marketing strategy. Consider the renters in the location that you are setting up your business. Nobody wants to move their junk to far places which means you should select locations that have the demographics suitable for your ideal clients, read more.
You may need larger storage units if you choose exclusive locations where a lot of retired people live. Small and cheap units will be needed if you decide to set up your business in areas where the community is just developing. Competition should not be ignored. Research to know whether there are other storage facilities and their rates which will help you to know if you are competitive or not, read more.
The location of your business should have structures and designs that clearly show the name and logo of your self-storage business. It should have a security system and a branding you want to use for advertisements. With a solid and visible security system your renters will be more comfortable with your business, read more.
Go local first in advertising your self-storage business. The chamber of commerce can promote your business by adding a link of your website on theirs. To tap into your local networks make use of the television, newspapers, and local billboards. Make use of the simple advertisement ideas which will attract in-person and online customers and which are not costly.
Physical location and online reach are both crucial. In fact online presence is helpful in effectively reaching more customers. With a website you can reach customers who do not even know you. A strong website should be user-friendly and easy to navigate. With visual content your website can be more appealing. Lastly have a solid website by using the correct coding, a strong SEO and without broken links, read more.
Approximately 3.48 billion people use social media and you should try to tap this number using social media pages and a solid website,read more.
Your page can rank high on top search engines through search engine optimization (SEO). Links, keywords and usability are the components of SEO, read more. Because your business will grow fast, you can boost it using proper website configuration, blog posts and proper keywords. If your marketing efforts are strong so will your business.