It’s anticipated that mobile application downloads will exceed three hundred and fifty-two billion by the year 2021, which means this is a tremendous market to get into in case you haven’t done so. Even if your products do not enjoy a robust online reputation like food, it is still advisable that you consider this investment opportunity. But it is not recommended that you create a mobile application and neglect it in the Google Play Store or Apple App Store. After creating an app, you need to optimize it to ensure it gets high conversion rates. Mobile app stores use the app store to rank various mobile applications. As an app developer, you need to understand that ASO operates the same as SEO. In both ASO and SEO, there is the use of optimal content on your app or site so that when people do internet research your application or website comes up first. When dealing with SEO, you want your website to appear on the first page of Google ranking. In this article, we’ll talk about reasons why you ought to improve your application store optimization.
The first benefit of improving your app store optimization is that it helps your app get discovered on various mobile stores. Up to sixty-three percent of total apps in the mobile stores are discovered by customers through searches hence if you don’t optimize your app you are losing a lot to your competitors. Your mobile application cannot be found in the beginning, second or even the third page if you don’t do optimization. A page’s difference can mean a significant effect on what number of individuals find your application. Many mobile users don’t look past a couple of pages, so you need to ensure your application positions high to get the ideal exposure possible.
The second benefit of app store optimization is that it will get you more downloads. When numerous individuals can discover your application within an initial couple of pages of searching in a mobile application store, this implies you’ll acquire intrigue. With interest, many mobile users will read your app description, download it and give it a chance. When applications rank higher, there’s an immediate connection with many downloads. This makes sense since if an application is optimized ineffectively, it’ll end up on the tenth page of search results. Since many people rarely go past the second page, your application will not get enough exposure.
In summary, the benefits discussed above clearly show why an app developer needs to improve their app store optimization.