Social got defeated by search as the best traffic driver on the websites. But it does not mean that SEO is for you. At times, a certain strategy will not work well on your side. There are still other ways you can use for driving traffic outside SEO.
If you are just after driving traffic to your site, then well and good. You might not end up making much but you will see some numbers. You are likely a service provider that is after making a lot of clients. You do not laser target your marketing strategy and only aim to have more traffic to your site. You could see your numbers increasing but not see as many clients. You could have had an opportunity of seeing people that had no interest of hiring your services if you got the chance of seeing people visiting your site. What you want is to have clients in your niche. What you need to do is to laser target individuals so that you can get quality traffic as well as boosting the possibility of having more customers.
Social being surpassed by search is not a show that it is now meaningless to have it. If it was not useful, most of the big companies would not be using it. You are going to see the usefulness of social as is it is going to be generated through the word of mouth. You might not see it going viral but has to be passed around a couple of times for it to remain. Remember that when you have something on a social platform, such as Facebook, it can be found quite a lot of times not unlike a blog post. With Instagram, it works the same way as Facebook. Twitter is a bit brief because a tweet has a short half-life.
If you would like to have content that is augmented through social, it will be necessary to make sure that you have an audience. With the use of the Facebook, you are going to use a group of people that can fit in your niche and that are like-minded. It is possible to create Facebook groups as a page or a business. After you have grown an audience by the use of Facebook groups, the next thing that you need to do is to analyze the kind of content being shared through the group and create a content that the group will spread.
It can be useful also to try guest blogging. Putting links and content on major site might not help. It is advisable to look for the sites that are dedicated to your niche and then find out where your customers like to hang most of their times so this is the place where you should guest post.