How to Bring Your In-store Marketing into the 21st Century
You find that physical retailers are constantly fighting with online retailers in order to retain their customer base. The good news is that this fight has forced the retailers to evolve and exceed consumer expectations faster than ever. In this article, we are going to look at some of the tips for bringing your in-store marketing into the 21st century.
One of the tips is sustainability. Like in 2018, the United Nations Intergovernmental Panel on Climate Change released a study estimating that we have just 12 years left to avoid worst effects of climate change. This makes you understand that sustainability is more than just a buzz word. For instance, companies such as REI has taken steps to lessen their environmental impact by expanding rental programs. Therefore, you should take initiative to make your company green to join the new marketing era.
Besides, brand-as-a-culture. It is true that Americans sees as many as 4,000 ads per day. There is a need for consumers to sort out the noise and find brands they are willing to return to. It is true that nowadays brands position themselves as keepers of culture because people nowadays shop with their emotions. To bring this method into your brand take a good look at your target audience. Where you will have to examine who they are, what they care about and what values drive them.
Apart from that, we have to elevate in-store experiences through digital. In this case, you should use digital to create a complete experience that gives the customers exactly what they are looking for. You can go for smart signs with Raspberry Pi digital signage. Besides, create interactive maps or use augmented reality to take customers into a whole new world. You should also know that some retailers have even released a phone app allowing women to visualize clothing items.
Besides, loyalty gets an updawgat vate. Remember that consumers want more value for the money in order to justify their continued membership to the loyalty program. It is essential that you offer a totally personalized experience through your loyalty program. This will help in eliminating the need to wait for your order as well as eliminating the need to wait to pick it up. You should make your program good enough that any regular customer can look at it and want to join.
Besides, let us look at bolder ad campaigns. It is vital that you make a statement with your ads on who you are and what your company stands for.